7月27日消息，據路透報道，亞馬遜宣布，超過100座印度城市的市民已能夠獲得并使用亞馬遜金牌會員服務，后者可提供免費兩日送達服務。

據悉，亞馬遜一直都認為印度是個重要市場，CEO杰夫·貝佐斯(Jeff Bezos)表示它是亞馬遜“最快速發展的地區”。這強調了亞馬遜周二一項宣布的重要性：它的金牌會員服務（Prime Membership）將在印度推出。

貝佐斯還宣布，亞馬遜將繼續追數十億投資，而現在某些投資已經有所成效。包括德里、孟買、班加羅爾和海得拉巴在內的二十個城市能夠被提供免費一日送達服務。此外，金牌會員客戶還能提前享受某些折扣優惠。

印度是最快速增長的電子商務市場之一，但它仍然被印度本土兩大電商Flipkart和Snapdeal所制約。亞馬遜想要獲得亞洲大量的市場份額，投資印度是它最好的選擇，因為中國市場已經被阿里巴巴所主宰。

與美國不同，印度的金牌會員最初無法訪問Prime video。為了鼓勵印度市民體驗這一服務，亞馬遜提供了免費的六十天試用期。

金牌會員是亞馬遜銷售和顧客忠誠度的一個重要推動因素。芝加哥市場調查機構估計，美國金牌會員有63000萬人，金牌會員每年平均消費1200美元，而非會員每年消費500美元。

附路透原文：

REUTERS - Amazon.com launched its popular Prime loyalty program in India on Tuesday, three years after its entry into the world's second-most populous country.

The world's biggest online retailer has been pumping billions of dollars into India as it seeks to win a bigger share of a market dominated by homegrown e-retailer Flipkart.

Prime members will get free one-day or two-day delivery service with no limit on order size, and early access to some deals.

Prime membership will cost 499 Indian rupees ($7.41) per year, rivaling Flipkart's own offering Flipkart First, which is priced at 500 Indian rupees per year.

Amazon said it was offering users a free trial period of 60 days for the Prime service.

($1 = 67.3603 Indian rupees)

(Reporting by Alan John Koshy in Bengaluru; Editing by Saumyadeb Chakrabarty)